The U.S. EMV Journey: Migrating Last, Benefiting the Most?
In the United States, there are currently 11.8 million operating terminals. Of that, only 14 percent of those terminals are EMV compliant. Compared to Western Europe, that easily puts the U.S. in last place for EMV adoption with nearly 95 percent of terminals in Western Europe now migrated to EMV. This puts the U.S. at a much higher risk of credit card fraud.
To talk through the current migration to EMV in the United States, Philip Andreae, VP Field Marking North America for Oberthur will MPD CEO Karen Webster of Market Platform Dynamics in a webinar addressing the road to EMV in the U.S. Together, they will look back to the early days of EMV globally, and important milestones that the U.S. now faces in the plan for increased credit card security. They will then outline the future of EMV to address just how suited EMV is to support digital payments innovations around the world.
Concise and Engaging Recap of EMV Milestones
EMV in Supporting Digital Payment Innovation
EMV’s Role in Increased Security – A Global Solution to Authentication,
Authorization, and Verification.
Vice President, Field Marketing, Payment,
North America at Oberthur Technologies
At Oberthur Technologies, Philip Andreae, Vice President, Field Marketing, Payment, North America, provides clients an in-depth understanding of EMV and what it takes to introduce EMV in the U.S. He supports all of Oberthur Technologies’ EMV business development efforts and compliments and further expands and defines the company’s EMV offer in order to meet new requirements merging in the U.S. Over the last 20+ years, Philip has been actively involved in the payment industry and the evolution of EMV. While at Europay International, he was the executive responsible for driving the creation of the consortium that developed the EMV specification. Philip is a frequent speaker at events around the globe, is often quoted in various media outlets and has co-authored numerous white-papers, all on EMV related topics.
Philip is also the Secretary of the Board of the FIDO Alliance.
CEO, Market Platform Dynamics
Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile,retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.